{
  "schemaVersion": 1,
  "studyId": "vurm-discovery-baseline",
  "methodVersion": "1.0.0",
  "startedAt": "2026-10-07T11:55:18.364Z",
  "completedAt": "2026-10-07T11:55:22.404Z",
  "collector": "VURM operator-run Node.js; no browser rendering",
  "scannerSha256": "9547b52f83bc4c8d8f5a731f922a017ef81814fbf478e8710de1552f113b3f50",
  "population": "Eight purposefully selected public pages on VURM's own Dutch website; not a sample of Dutch businesses.",
  "requestedPages": 8,
  "observedPages": 7,
  "robots": {
    "status": 200,
    "sitemapReferenced": true
  },
  "sitemap": {
    "status": 200,
    "listedUrlCount": 73
  },
  "limitations": [
    "HTML and HTTP observations only; no JavaScript rendering or authentication.",
    "Absence of noindex does not prove indexation or robots permission.",
    "JSON-LD syntax is not schema eligibility, accuracy or a rich-result guarantee.",
    "No rankings, backlinks, AI citations, traffic, revenue or Core Web Vitals measured.",
    "Own-site, purposive sample; not independent and not representative of the SME market.",
    "Failed requests remain unknown; every sampled route is retained. One point in time, not a growth comparison."
  ],
  "pages": [
    {
      "url": "https://vurm.nl/",
      "observedAt": "2026-10-07T11:55:18.865Z",
      "status": "OBSERVED",
      "signals": [
        {
          "id": "status",
          "status": "pass",
          "evidence": "200"
        },
        {
          "id": "https",
          "status": "pass",
          "evidence": "HTTPS"
        },
        {
          "id": "indexability",
          "status": "pass",
          "evidence": "Geen blokkade voor zoekresultaten gevonden"
        },
        {
          "id": "title",
          "status": "pass",
          "evidence": "47 tekens · Website bouwen, groeien en automatiseren | VURM"
        },
        {
          "id": "description",
          "status": "pass",
          "evidence": "116 tekens · Bouw en beheer je website, ontdek groeikansen met Growth OS of laat VURM AI-systemen en automatiseringen realiseren."
        },
        {
          "id": "h1",
          "status": "pass",
          "evidence": "1 hoofdkop"
        },
        {
          "id": "canonical",
          "status": "pass",
          "evidence": "https://vurm.nl/"
        },
        {
          "id": "internal-links",
          "status": "info",
          "evidence": "81 links in de paginacode"
        },
        {
          "id": "viewport",
          "status": "pass",
          "evidence": "width=device-width, initial-scale=1"
        },
        {
          "id": "language",
          "status": "pass",
          "evidence": "nl"
        },
        {
          "id": "open-graph",
          "status": "pass",
          "evidence": "Titel, beschrijving en beeld gevonden"
        },
        {
          "id": "image-alt",
          "status": "pass",
          "evidence": "7/7 hebben een beschrijving"
        },
        {
          "id": "structured-data",
          "status": "pass",
          "evidence": "1 leesbaar onderdeel"
        }
      ],
      "sitemapListed": true
    },
    {
      "url": "https://vurm.nl/website-builder/",
      "observedAt": "2026-10-07T11:55:19.371Z",
      "status": "OBSERVED",
      "signals": [
        {
          "id": "status",
          "status": "pass",
          "evidence": "200"
        },
        {
          "id": "https",
          "status": "pass",
          "evidence": "HTTPS"
        },
        {
          "id": "indexability",
          "status": "pass",
          "evidence": "Geen blokkade voor zoekresultaten gevonden"
        },
        {
          "id": "title",
          "status": "pass",
          "evidence": "52 tekens · Websitebuilder voor bedrijven en organisaties | VURM"
        },
        {
          "id": "description",
          "status": "pass",
          "evidence": "141 tekens · Maak pagina’s, pas tekst en stijl aan en bekijk je site op mobiel en desktop. Publiceer met hosting, SSL en eigen domein vanaf €29 per maand."
        },
        {
          "id": "h1",
          "status": "pass",
          "evidence": "1 hoofdkop"
        },
        {
          "id": "canonical",
          "status": "pass",
          "evidence": "https://vurm.nl/website-builder/"
        },
        {
          "id": "internal-links",
          "status": "info",
          "evidence": "26 links in de paginacode"
        },
        {
          "id": "viewport",
          "status": "pass",
          "evidence": "width=device-width, initial-scale=1"
        },
        {
          "id": "language",
          "status": "pass",
          "evidence": "nl"
        },
        {
          "id": "open-graph",
          "status": "pass",
          "evidence": "Titel, beschrijving en beeld gevonden"
        },
        {
          "id": "image-alt",
          "status": "pass",
          "evidence": "1/1 hebben een beschrijving"
        },
        {
          "id": "structured-data",
          "status": "pass",
          "evidence": "1 leesbaar onderdeel"
        }
      ],
      "sitemapListed": true
    },
    {
      "url": "https://vurm.nl/website-laten-maken/",
      "observedAt": "2026-10-07T11:55:19.899Z",
      "status": "OBSERVED",
      "signals": [
        {
          "id": "status",
          "status": "pass",
          "evidence": "200"
        },
        {
          "id": "https",
          "status": "pass",
          "evidence": "HTTPS"
        },
        {
          "id": "indexability",
          "status": "pass",
          "evidence": "Geen blokkade voor zoekresultaten gevonden"
        },
        {
          "id": "title",
          "status": "pass",
          "evidence": "42 tekens · Website laten maken voor zzp en mkb | VURM"
        },
        {
          "id": "description",
          "status": "pass",
          "evidence": "156 tekens · Laat een professionele website maken voor je bedrijf. Bekijk de aanpak, echte projecten en prijzen voor zzp en mkb. Afspraken en planning staan vooraf vast."
        },
        {
          "id": "h1",
          "status": "pass",
          "evidence": "1 hoofdkop"
        },
        {
          "id": "canonical",
          "status": "pass",
          "evidence": "https://vurm.nl/website-laten-maken/"
        },
        {
          "id": "internal-links",
          "status": "info",
          "evidence": "50 links in de paginacode"
        },
        {
          "id": "viewport",
          "status": "pass",
          "evidence": "width=device-width, initial-scale=1"
        },
        {
          "id": "language",
          "status": "pass",
          "evidence": "nl"
        },
        {
          "id": "open-graph",
          "status": "pass",
          "evidence": "Titel, beschrijving en beeld gevonden"
        },
        {
          "id": "image-alt",
          "status": "pass",
          "evidence": "1/1 hebben een beschrijving"
        },
        {
          "id": "structured-data",
          "status": "pass",
          "evidence": "1 leesbaar onderdeel"
        }
      ],
      "sitemapListed": true
    },
    {
      "url": "https://vurm.nl/growth-os/",
      "observedAt": "2026-10-07T11:55:20.202Z",
      "status": "UNAVAILABLE",
      "signals": [],
      "sitemapListed": false
    },
    {
      "url": "https://vurm.nl/ai-services/",
      "observedAt": "2026-10-07T11:55:20.656Z",
      "status": "OBSERVED",
      "signals": [
        {
          "id": "status",
          "status": "pass",
          "evidence": "200"
        },
        {
          "id": "https",
          "status": "pass",
          "evidence": "HTTPS"
        },
        {
          "id": "indexability",
          "status": "pass",
          "evidence": "Geen blokkade voor zoekresultaten gevonden"
        },
        {
          "id": "title",
          "status": "pass",
          "evidence": "63 tekens · AI Services voor bedrijven | Automatisering laten bouwen | VURM"
        },
        {
          "id": "description",
          "status": "pass",
          "evidence": "148 tekens · AI Services voor bedrijven: laat terugkerend werk onderzoeken en automatiseren. VURM bouwt de oplossing en legt vast wanneer een medewerker beslist."
        },
        {
          "id": "h1",
          "status": "pass",
          "evidence": "1 hoofdkop"
        },
        {
          "id": "canonical",
          "status": "pass",
          "evidence": "https://vurm.nl/ai-services/"
        },
        {
          "id": "internal-links",
          "status": "info",
          "evidence": "13 links in de paginacode"
        },
        {
          "id": "viewport",
          "status": "pass",
          "evidence": "width=device-width,initial-scale=1"
        },
        {
          "id": "language",
          "status": "pass",
          "evidence": "nl"
        },
        {
          "id": "open-graph",
          "status": "pass",
          "evidence": "Titel, beschrijving en beeld gevonden"
        },
        {
          "id": "image-alt",
          "status": "info",
          "evidence": "Geen losse afbeeldingen gevonden"
        },
        {
          "id": "structured-data",
          "status": "pass",
          "evidence": "1 leesbaar onderdeel"
        }
      ],
      "sitemapListed": true
    },
    {
      "url": "https://vurm.nl/projecten/",
      "observedAt": "2026-10-07T11:55:21.117Z",
      "status": "OBSERVED",
      "signals": [
        {
          "id": "status",
          "status": "pass",
          "evidence": "200"
        },
        {
          "id": "https",
          "status": "pass",
          "evidence": "HTTPS"
        },
        {
          "id": "indexability",
          "status": "pass",
          "evidence": "Geen blokkade voor zoekresultaten gevonden"
        },
        {
          "id": "title",
          "status": "pass",
          "evidence": "41 tekens · Eigen producten en uitgevoerd werk | VURM"
        },
        {
          "id": "description",
          "status": "pass",
          "evidence": "132 tekens · Bekijk eigen producten en gecontroleerd uitgevoerd webwerk van VURM: Fynqo, PartMatchr, Staplicht en verbeterwerk voor Van Deuveren."
        },
        {
          "id": "h1",
          "status": "pass",
          "evidence": "1 hoofdkop"
        },
        {
          "id": "canonical",
          "status": "pass",
          "evidence": "https://vurm.nl/projecten/"
        },
        {
          "id": "internal-links",
          "status": "info",
          "evidence": "30 links in de paginacode"
        },
        {
          "id": "viewport",
          "status": "pass",
          "evidence": "width=device-width, initial-scale=1"
        },
        {
          "id": "language",
          "status": "pass",
          "evidence": "nl"
        },
        {
          "id": "open-graph",
          "status": "pass",
          "evidence": "Titel, beschrijving en beeld gevonden"
        },
        {
          "id": "image-alt",
          "status": "info",
          "evidence": "Geen losse afbeeldingen gevonden"
        },
        {
          "id": "structured-data",
          "status": "pass",
          "evidence": "1 leesbaar onderdeel"
        }
      ],
      "sitemapListed": true
    },
    {
      "url": "https://vurm.nl/website-check/",
      "observedAt": "2026-10-07T11:55:21.671Z",
      "status": "OBSERVED",
      "signals": [
        {
          "id": "status",
          "status": "pass",
          "evidence": "200"
        },
        {
          "id": "https",
          "status": "pass",
          "evidence": "HTTPS"
        },
        {
          "id": "indexability",
          "status": "pass",
          "evidence": "Geen blokkade voor zoekresultaten gevonden"
        },
        {
          "id": "title",
          "status": "pass",
          "evidence": "26 tekens · Gratis websitecheck | VURM"
        },
        {
          "id": "description",
          "status": "pass",
          "evidence": "160 tekens · Controleer gratis één openbare pagina op bereikbaarheid, titel, tekst en instellingen voor telefoons. Bekijk wat opvalt en wat je verder kunt laten onderzoeken."
        },
        {
          "id": "h1",
          "status": "pass",
          "evidence": "1 hoofdkop"
        },
        {
          "id": "canonical",
          "status": "pass",
          "evidence": "https://vurm.nl/website-check/"
        },
        {
          "id": "internal-links",
          "status": "info",
          "evidence": "35 links in de paginacode"
        },
        {
          "id": "viewport",
          "status": "pass",
          "evidence": "width=device-width, initial-scale=1"
        },
        {
          "id": "language",
          "status": "pass",
          "evidence": "nl"
        },
        {
          "id": "open-graph",
          "status": "pass",
          "evidence": "Titel, beschrijving en beeld gevonden"
        },
        {
          "id": "image-alt",
          "status": "info",
          "evidence": "Geen losse afbeeldingen gevonden"
        },
        {
          "id": "structured-data",
          "status": "pass",
          "evidence": "1 leesbaar onderdeel"
        }
      ],
      "sitemapListed": true
    },
    {
      "url": "https://vurm.nl/kennis/",
      "observedAt": "2026-10-07T11:55:22.152Z",
      "status": "OBSERVED",
      "signals": [
        {
          "id": "status",
          "status": "pass",
          "evidence": "200"
        },
        {
          "id": "https",
          "status": "pass",
          "evidence": "HTTPS"
        },
        {
          "id": "indexability",
          "status": "pass",
          "evidence": "Geen blokkade voor zoekresultaten gevonden"
        },
        {
          "id": "title",
          "status": "pass",
          "evidence": "50 tekens · Kennisbank over je website en online keuzes | VURM"
        },
        {
          "id": "description",
          "status": "pass",
          "evidence": "143 tekens · Wat kost een website, hoe vergelijk je offertes en wat kun je zelf verbeteren? Lees onze uitleg en gebruik de checklists voor je eigen bedrijf."
        },
        {
          "id": "h1",
          "status": "pass",
          "evidence": "1 hoofdkop"
        },
        {
          "id": "canonical",
          "status": "pass",
          "evidence": "https://vurm.nl/kennis/"
        },
        {
          "id": "internal-links",
          "status": "info",
          "evidence": "47 links in de paginacode"
        },
        {
          "id": "viewport",
          "status": "pass",
          "evidence": "width=device-width, initial-scale=1"
        },
        {
          "id": "language",
          "status": "pass",
          "evidence": "nl"
        },
        {
          "id": "open-graph",
          "status": "pass",
          "evidence": "Titel, beschrijving en beeld gevonden"
        },
        {
          "id": "image-alt",
          "status": "info",
          "evidence": "Geen losse afbeeldingen gevonden"
        },
        {
          "id": "structured-data",
          "status": "pass",
          "evidence": "1 leesbaar onderdeel"
        }
      ],
      "sitemapListed": true
    }
  ],
  "summary": [
    {
      "id": "status",
      "pass": 7,
      "warn": 0,
      "fail": 0,
      "info": 0,
      "unknown": 1
    },
    {
      "id": "https",
      "pass": 7,
      "warn": 0,
      "fail": 0,
      "info": 0,
      "unknown": 1
    },
    {
      "id": "indexability",
      "pass": 7,
      "warn": 0,
      "fail": 0,
      "info": 0,
      "unknown": 1
    },
    {
      "id": "title",
      "pass": 7,
      "warn": 0,
      "fail": 0,
      "info": 0,
      "unknown": 1
    },
    {
      "id": "description",
      "pass": 7,
      "warn": 0,
      "fail": 0,
      "info": 0,
      "unknown": 1
    },
    {
      "id": "h1",
      "pass": 7,
      "warn": 0,
      "fail": 0,
      "info": 0,
      "unknown": 1
    },
    {
      "id": "canonical",
      "pass": 7,
      "warn": 0,
      "fail": 0,
      "info": 0,
      "unknown": 1
    },
    {
      "id": "internal-links",
      "pass": 0,
      "warn": 0,
      "fail": 0,
      "info": 7,
      "unknown": 1
    },
    {
      "id": "viewport",
      "pass": 7,
      "warn": 0,
      "fail": 0,
      "info": 0,
      "unknown": 1
    },
    {
      "id": "language",
      "pass": 7,
      "warn": 0,
      "fail": 0,
      "info": 0,
      "unknown": 1
    },
    {
      "id": "open-graph",
      "pass": 7,
      "warn": 0,
      "fail": 0,
      "info": 0,
      "unknown": 1
    },
    {
      "id": "image-alt",
      "pass": 3,
      "warn": 0,
      "fail": 0,
      "info": 4,
      "unknown": 1
    },
    {
      "id": "structured-data",
      "pass": 7,
      "warn": 0,
      "fail": 0,
      "info": 0,
      "unknown": 1
    }
  ]
}