Why a website is not generating enquiries
Trace the route through demand, clarity, trust, friction and message delivery before commissioning a redesign.
Diagnose the enquiry routeCommercial decisions
Start with enquiries, the work you need and the risks of moving.
Improve, redesign or build again
List useful content, web addresses and limits of the current system before replacing the whole website.
Choose what to changeKeep useful pages easy to find after a redesign
Plan web addresses, routes to new pages, links and launch checks as one careful move.
Use the moving guideBuying and operating choices
Compare the responsibilities behind the label.
WordPress, a website builder or a site built from scratch
Choose based on who updates the content, which other systems must connect, who maintains it and what you need at handover.
Compare the optionsCompare website proposals fairly
Compare pages, content, support, ownership and total cost before choosing the lowest headline.
Use the proposal checklistSmall business website checklist
Before launch, check whether the site is clear and trustworthy, works on a phone, uses correct local details, delivers forms and has someone responsible for it.
Run the launch checklist